by Eric Rittmann | Oct 27, 2020 | Portfolio, Print
A client will often ask for a few options at the beginning of the design process. This can be helpful at the very start of a project when ideas are very rough and the designer’s goal is figuring out the client’s needs and preferences. Anywhere past the...
by Eric Rittman | Oct 2, 2020 | Featured, Portfolio, Video
Motion design is, in most ways, exactly like print design. The objective is to arrange elements in space to convey meaning. The big difference is that a motion designer must also consider the movement of design elements across time. As a one-man-band, I’ve concepted,...
by Eric Rittman | Oct 2, 2020 | Digital, Featured, Portfolio
Just like web design, creating a great HTML email is equal parts technical proficiency and artful creativity. Added to this complex mix is the need for clearly stated design goals. Every project benefits from concise advertising goals. However, an email without a...
by Eric Rittman | Oct 2, 2020 | Portfolio, Print
I often use architecture as a method for making decisions. Usually, the goal is to quickly and accurately gauge where the audiences’ eye will travel when viewing the poster, mailer, billboard, or LCD screen. Then direct their eye to where and what design elements will...
by Eric Rittman | Oct 2, 2020 | Portfolio, Print
It is almost as important to be a fast designer as it is to be a talented designer. The key to speed is process. One of the key parts of my process is non-destructive design. Non-destructive design is the practice of never altering images or vectors in any manner that...
by Eric Rittman | Oct 1, 2020 | Portfolio, Print
This envelope mailer is a good example of how and why to give priority to a picture over the logo. Art from vendors is often of poor quality or not integral to communication. When this is the case, it is enough to simply place the image in a secondary position...
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