by Eric Rittman | Oct 1, 2020 | Portfolio, Print
It is not an uncommon occurrence for the design directive to be, “Do something completely different.” Blazing new trails takes a confident designer and a courageous client. Most essential is open, honest, and effective communication between the two. It was in the...
by Eric Rittman | Oct 1, 2020 | Portfolio, Print
There is an advantage to creating your own art, whether photo or illustration. Using home-made means no limit to the size of the piece. No constraint on the shape of the copy layout. No need to change the headline because you can’t find that just-right stock image....
by Eric Rittman | Oct 1, 2020 | Portfolio, Print
Would this imagery work anywhere but Minnesota? I have been in love with the marketing campaign of the Minnesota state fair for years. They illuminated a brand that might not work anywhere but Minnesota. Imitation being the sincerest form of flattery, I did my best...
by Eric Rittman | Sep 29, 2020 | Featured, Portfolio, Print
I had the great pleasure to be the creative coordinator on IQ, the quarterly publication of the Initiative Foundation. The path of a project is usually a one-lane road. One follows the process to create a page, a poster, or a mailer. Sometimes though a designer gets a...
by Eric Rittman | Sep 29, 2020 | Portfolio, Print
Great Balls of Flaming Volcanic Lava Fire Cash— that’s what I wanted to call this promotion. I thought the time was right for a tongue-in-cheek promotion. I wanted to send out a postcard with a wink and an elbow nudge. Something that was so obviously over the top that...
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